1
Revamp Above-the-Fold Section
Use a benefit-driven legal urgency headline, visible tagline, high-contrast case-evaluation CTA, and immediate trust signals.
Account Health
25/100
High risk
Risk Score
75/100
Immediate CRO action
Monthly Retainer
$10,700
SEO investment exposed
PPC Budget
$750
Landing-page efficiency gap
Generation Queue
2
Create Location & Service Landing Pages
Build unique geo/service pages for personal injury and criminal defense with local proof, testimonials, and matched PPC destinations.
3
Amplify Social Proof
Add 5-7 detailed testimonials, legal credentials, awards, review proof, years of experience, case wins, and settlements.
4
Strengthen CTA System
Use 'Get My Free Case Review' and 'Schedule a Confidential Call' consistently at top, mid-page, and end-of-page positions.
5
Optimize Lead Capture Forms
Reduce form fields to name, phone, email, and brief case description with privacy microcopy beside the form.
6
Improve Speed & Navigation
Compress images, optimize CSS/JS, simplify navigation, and add a sticky phone/CTA header on scroll.
Step 1
Update homepage and location landing page hero sections with new copy, trust proof, and CTAs.
Step 2
Collect and publish fresh testimonials, badges, and legal credibility proof.
Step 3
Audit PPC campaigns and route ads to matching geo/service landing pages.
Step 4
Simplify lead forms and add confidentiality reassurance copy.
Step 5
Run a technical speed and navigation cleanup pass.
Step 6
Track conversions after implementation and tie changes back to SEO/PPC ROI.
Step 7
Follow up on Apple Maps citations and GBP improvements to improve local trust.
